[Calclg-l] Heritage Tourism Workshop

[Woodward, Lucinda]

The Alliance of Monterey Area Preservationists is hosting a heritage tourism workshop September 19, 2008 in Monterey.  See details below.  For those of you who are on historic preservation boards and commissions, this is a good opportunity to fulfill your annual CLG training requirement.

 

Lucinda M. Woodward 

Supervisor, Local Government Unit

California Office of Historic Preservation

(916) 653-9116 voice

(916) 653-9824 fax

lwoodward at parks.ca.gov

 

 

 

AMAP

ALLIANCE OF MONTEREY AREA PRESERVATIONISTS

POST OFFICE BOX 2752, MONTEREY, CALIFORNIA 93942

TELEPHONE (831) 646 8142 OR (831) 625 0566

 

A BRIGHT FUTURE

FOR YOUR CITY'S ECONOMY

September 19, 2008    Monterey Maritime Museum     1:00 - 5:00 PM

 

One of the most effective ways to "boost" a community's economy is to preserve and use its historic buildings to promote its unique character to visitors. This heritage tourism is the fastest growing segment of the tourism industry - visitors to historic sites and cultural attractions stay longer and spend more money than other kinds of tourists. And when cities recapture their past, "it typically pays off, as Tourism is a trillion dollar industry in the United States, employing millions of people, and [resulting in] a rush of visitors to a small community paying big dividends." ¹ Programs that complement this basic concept are Travel & Tourism and their Geo-Tourism, Preserve America, Destination Cities, National Geographic, and the National Trust's Dozen Distinctive Destinations.

[1] Preservation Magazine, Krista Walton, NTHP, 8/2000

HISTORIC PRESERVATION AND

 THE ECONOMICS OF TOURISM

The Forum's keynote speaker, Donovan Rypkema, is a nationally-recognized expert in the economics of preserving historic structures. He is thoroughly knowledgeable in economic and preservation issues relating to rehabilitation, community development and commercial revitalization and has been proving their effectiveness for many years.  He will discuss the benefits of re-use and how to effectively pair Historic Preservation with Tourism. 

WHAT IS HERITAGE TOURISM?

Cheryl Hargrove is president of The HTC Group, specialists in heritage tourism planning, development and marketing. As the National Trust for Historic Preservation's first Director of Heritage Tourism, she developed the key steps and principles for sustainable tourism focusing on history and culture. She will present the evolution of the concept and address new challenges, opportunities and issues impacting growth and sustainability of this fascinating industry.
                       WORKING CONCEPTS FOR HERITAGE TOURISM

 

A Lively Panel Chaired by Alice Carey, Principal, Carey Co. Inc., 

one of the most knowledgeable Preservation firms in California.

 

Kim Bui-Burton, Library, Museums and Cultural Arts Director, City of Monterey 

Kim Cole, Senior Planner, City of Monterey      

Rick Johnson, Executive Director, Old Monterey Business Assoc.

          Bill Sugaya, Specialist in Tourism for Carey Co., Inc.

 

 

 

Registration

Cost: $50.00 per person; AMAP Members $40 

 

Noon:       Check In (Monterey Maritime Museum Auditorium, Custom House Plaza)

 

1:00 pm:   Welcome by Michael Dawson, President of AMAP

 

Speakers:  Donovan Rypkema

                  Cheryl Hargrove

 

Panel Discussion: Led by Alice Carey 

 

TICKET RESERVATIONS:

 

Name ________________________________________Phone ____________ Address________________________________Email ____________________

City, State, Zip ___________________________________________________

Organization ____________________________________________________

I would like ____tickets ($50.00 per ticket, $40 AMAP member's price) 

Total Enclosed: $ ________

Checks payable to: AMAP, P.O. Box 2752, Monterey, CA 93942

CC# ___________________________________________ Exp. ______________

CVV code _________ (Amex/MC/Visa charge will appear as Carpe Diem Fine Books)

 

     For More Info Call: Anne Bell (831) 624-3942